B2B Marketing - Startup Marketing Consultant Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

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The Sales Funnel No Longer Exists

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other facts about contemporary B2B marketing. We review how the buying journey is now completely fragmented as well as the way that neighborhood structure can assist marketers retake control of the discovery and need gen

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Other Truths About Modern B2B Marketing

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern B2B advertising. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood structure can assist marketers retake control of the discovery as we

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